I took myself out of social media for 2 weeks and guess what, it didn't make the blindest bit of difference!
@Andyb I would of course argue that this is because you did not have a social media strategy to achieve a specific objective
Just putting a song on social media is not enough
If you want social media to work you need to put in A LOT of hard work in behind the scenes
How many times did you reach out to family and friends actually asking them to take a listen - not just a post but individually
If a friend just posted a song on their timeline I would probably just scroll past
However, if I received a personal message (or got tagged) that said “Hey Boydie, I just recorded this song and I would love to know what you think of it - is the intro too long?”
This is MUCH more likely to get a response
If you are looking for increasing your followers then just asking for a “share” can work wonders - make it as easy as possible for people to do what you want
Most humans are “people pleasers” and will do things when asked - the mistake most of us make is that we think others should know what we want and just do it
If you want social media to work for you, you need to be 100% clear on what you WANT people to do - and then encourage them to do it eg by: just asking, using techniques like behavioural science (eg saying something like “after listening to this song 90% of people share it with their friends” to encourage others to feel like they should do the same), providing a big colourful button “click here to share” etc. etc.
The more planning and thought you put in to exactly what you want to achieve from social media the better it will work for you
The hardest bit is being crystal clear on the specific thing you want to achieve and trying not to do it all at once (and not underestimating the work involved!!)