I remember many arguments about band names, it didn't seem to matter about the music, but the name, so important, and then like owning a car, the novelty wore off and another better name comes along.
Funnily enough I rather like no name at all, just play, let the music talk, I know this isn't right or commercially practical, I once played a gig following a band called Nightshade, when we played I decided to call our band 'Lampshade' and we did a jazz version of one of their numbers...
Were I to choose a band name it would be a single word, short snappy, looks good on posters, better for artistic potential, easy to say, costs less on banners etc. The best ones have a multiple meanings which can be used for marketing purposes,
POLICE
U2
BUZZCOCKS
are great examples
'Mahavishnu Air Orchestra' isn't, with a catchy song title of "What need of I for this, what need of I for that, I am dancing at the feet of my lord, all is bliss, all is bliss"
cpm