Its not like an iconic album like Dark side of the moon or Rumours as been created.....
Says who?
I have been listening to the album heavily since it has been released and it has gone from good to great the more I listen - especially on the back on Multiply and Plus
There are 5 or 6 AMAZING songs but there are no real "duff" ones IMHO
Ed Sheeran is the "real deal" and certainly paid his dues trying to make it and is as far from "manufactured" as it gets with regards his look and music
I think it is the lethal combination of the label creating the "hype" and then the artist living up to it (or even exceeding it) through amazing live performances (especially with the loop pedal and performing with other artists) and down to earth interviews
The songs tick every box - hooky, current, relatable
I feel we may actually be witnessing something that will get looked back on as an incredible run of albums/music
Regarding the charts - I agree it is a little non-relevant now as people access music in different ways but I do think it is useful for the music
business to keep track of what music is "selling" - whether you agree the music is a business or not with margins so tight with streaming/illegal downloads the industry will just get more "risk averse" - which does feel like the right conditions for a "musical revolution" where something could break through - eg via social media