The Songwriter Forum - songwriting reviews, tips and chat
Songwriter Forum => Resources & Marketing => Topic started by: RealKevM on March 24, 2018, 04:11:31 AM
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Well i've bitten the bullet and just promoted my Facebook page for a daily fee of $1 lasting 10 days. It's a little experiment to see if it actually works at all and what kind of reach I get.
That amount is the lowest on the scale and apparently will reach upwards of 6,000 people.
I'll let you know how I get on :)
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So after almost 24 hours of Facebook promotion my page has a total of ONE new like.
The promotion in the first day reached 35 (!) people and out of those one liked the page. So basically so far it has cost me $1 for one new like.
I should qualify this by saying that my reach is male and female, aged 18-50 and live in the UK.
After the first day of promotion I have concluded that it is a waste of time and money though we'll see how things pan out over the next several days.
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I tried that a couple times. It did boost my views considerably but had little, if any, effect on my likes or followers. What has worked best for me on Facebook is to post occasionally on my personal page, providing a link and saying something like, "My Late Bloomers Rock page is up to ## likes. I'd sure like to make it to 100. If you haven't liked it yet, I hope you'll check it out and maybe mention it to your friends, as well."
Doing that a couple times got me up over 100. Now I'm working on 200....
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Thanks for the info and advise. I've already invited all my friends to like the page lol. I guess promoting it on forums and other social media is the way to go. I also promote it in Facebook music groups. Was curious to see if this way works at all oh well.
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Have I liked it yet? Do I know where it is?
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I've just liked yours. mine is https://www.facebook.com/RealKevM thank you :)
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Gotcha! Thanks! Someday I'll make it to 200! ;D
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lol ;)
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twofromzero has liked you...I think. I do try to like people, but the older I get the harder it becomes. ;D
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I wish I had the time to address this properly as I think I could write a pretty good guide on marketing and the use of FACEBOOK etc.
Facebook advertising can be an AMAZINGLY powerful tool but you must think of it in exactly the same way as any traditional marketing or advertising activity - what is your objective from the campaign?
What exactly are you "selling" - e.g. Likes to your page?, song listens?, attendance to gigs?
Trying to do everything in one go is probably expecting too much from a Facebook campaign (or any advertising/marketing campaign)
I would suggest just picking ONE objective and focusing on that
E.g. - if it is attendance to gigs then focus locally and make sure your page has lots of videos of gigs
If it is song listens then I would suggest picking just ONE song to focus your efforts on (e.g. The concept of using a "single") so you direct all traffic to this and your Facebook page is temporarily designed around this
If it is "page likes" then you need to give people a reason to like the page - e.g. Get a free download of "xyz" song if you like my page
Using advertising to simply "raise awareness" can be a good approach - but only as part of a bigger campaign - the scale you are talking is NOT going to raise much awareness in the grand scheme of things on Facebook
The other key thing about social media is giving people a reason to "share" - you may be thinking your songs are so good that everyone will immediately want to alert their friends to this wonderful talent they have discovered
No matter how talented you are this rarely happens based on "quality" alone - think how many things you have liked/shared because they were simply "good"
Usually a bit of a "gimmick" is involved, which is normally a prank, a cat, animals doing funny things etc.
Viral marketing campaigns are usually REALLY well thought out (and then made to look natural) so I would suggest spending some time thinking about EXACTLY what you want to promote and get out of advertising and then plan it out
This is not particularly aimed at you but anyone wanting to market themselves - there are some tried and tested approaches to marketing products so don't re-invent the wheel and do some research to come up with a highly targeted campaign with a very specific goal
HOWEVER, having said all of the that - at least you have done something and taking this first step is usually the hardest part so massive kudos to you for giving it a go
If you agree with anything I have said above you can now refine your approach and see if your success improves
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I definitely agree. You make some very interesting and helpful points. Infact, I'll be taking your advice in the futire. I just wanted to see what Facebook advertising was about really and looking just for likes with no specific goal in mind. You're right a specific campaign would work best I think. I have gained another like from my advert though lol
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Well so far 106 reach and 4 likes :)
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It sounds like things are picking up
Do you have a target in mind of how many LIKES you would be happy with?
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No not at all really, I mean I'm just doing it this first time out of curiousity.
With 6 days left I've had 199 see my advert and a whopping 6 people have liked it
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Well the 10 day promotion has ended with 467 person reach and from that 12 page likes. I didn't get the reach I expected and was a tenner worth it for 12 page likes? Not really.
I will try again in the future though, perhaps with a targeted campaign to drive listeners to my Spotify.
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Hi RealKev,
Thank you very much for sharing your experience. I had some interest of doing it too, but obviously with an outcome that you had I changed my mind now :D
Thanks.
Best Regards,
Slava B.
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I actually did another promotion after this, (must enjoy throwing money away lol) where I narrowed the criteria and reached 1392 people however of those only 29 clicked on my advertised link to my Spotify page.
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Thanks for sharing your adventures in Facebook ads RealKev. I for one have thought of trying it. Thanks Boydie for you helpful tips as well! Very informative! ☺️
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I actually did another promotion after this, (must enjoy throwing money away lol) where I narrowed the criteria and reached 1392 people however of those only 29 clicked on my advertised link to my Spotify page.
I don't know where I got the idea, but I always figure on a 1% response to advertising. You got 2%, so that's 100% more than I would have expected!
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I too have recently jumped on the Facebook twitter etc bandwagon. It is so flipping time consuming and already I can feel myself being sucked into the little plastic screen and not getting as much musical work achieved. (Well, hardly anything for 3 weeks as I’ve been so thin on the ground - bouts of childhood illness, family stuff and husband being off work - so no recording either. Humpf.)
Well, you’ve got to start somewhere innit Kev. It’s a really good start. Just keep being creative! I found that Instagram was good to get connected with brand new folks interested in things that are of a similar ilk. Isn’t as powerful as Facebook, but has definitely helped a little bit with SoundCloud listens and stats.
I’m going to sit down next week and plan 2 months worth of posts and random ideas, so I can then sit back and almost forget about it. And then I can get back involved in making tunes and learning new stuff on the forum.
And then it’s the s*dding school summer holidays.... aaarrrggghhhhghhhhhh
On a side note, I signed up to bleep.me - a great site where all dif forms off social media posts all appear together in one place with a bio. Kind of like having a free website. Is really cool.
Hope you smashed it at Humber Dock festival kev :) post some vids and then we can ‘like’ them ! Cxx
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Thanks Caz, it was a good gig :)
Yeah i've done Instagram ads as well now, they seem to get more likes and engagements. I've done more Facebook ads too usually two or three a month but i've figured out now how to hone in on my demographic to get some decent results. I'm going to check out the bleep site right now :)
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That bleep.me site is great https://bleep.me/kevm thanks!
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i've figured out now how to hone in on my demographic to get some decent results.
I would say that every single penny you have invested in Facebook advertising so far has been worth it just to get this vital piece of info / knowledge!!!!!
Any likes/views are a bonus so far IMHO - getting this knowledge will improve your future campaigns...
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Thanks mate, yeah it's a learning curve! But getting some good info.