If you are looking to sell "songs" (rather than yourself as an artist or singer/songwriter) then the normal route is to approach PUBLISHERS and seek a "publishing deal" rather than a "record deal"
If you were successful in pitching your songs to a publisher they may offer you a deal (either for "you" and all your songs or for a single song)
There is not usually an "advance" and the publisher would usually take 50% of future royalties
A reputable publisher will NEVER ask you for money so if this is put on the table you should proceed with extreme caution - a common scam is a reply that goes along the lines of "we love your songs but they need to be re-recorded - pay us ££££ and we will do this for you"
There are companies that offer this service (ie working up pitchable demos - as do I, for a very reasonable rate
) and that is fine if that is what they are offering - but be wary of so-called publishers saying they can produce your music at YOUR cost
If they believe in the song enough they will offer a better solution
The publisher would then pitch the song to labels, artists, managers etc. as they should have better contacts
Is it normal practice to send out demos with the idea that if anyone liked the songs enough, they could be re-worked with pros to a professional level?
In today's market I would say definitely not - you need to be pitching "radio ready" demos - ie up to a quality where they can be put straight on the radio
You will be pitching to "business men" and not "artists" or "musicians" so you need to give them the "finished product" and not rely on hoping they could imagine what the song could sound like with a pro production
I don’t have enough knowledge to produce music to a finished level but I think they are just about good enough as demos.
The chances are they are not - and without a "finished product" to pitch you will be wasting your time
I would rather be honest with you now
I would be happy to have a listen and give you an honest opinion but from what you are saying I think your demos will need some "shaping up" before they are good enough to pitch
I would also be happy to help you with this if you want it - just drop me a PM'
Is the normal procedure to have enough songs for an album (10 - 14 songs?) before submitting, and to then submit 2 or 3 of your best works to see if you get any interest?
It is normal to pitch 2 or 3 of your very best songs - I would then also have some more "up your sleeve" as if you do get a nibble from a publisher they are likely to ask what else you have and you ant want to wait for weeks and months until your write and record something else)
Another factor is I have just turned 50. So it’s a bit of a joke for me to even think of getting anywhere in this fantastically competitive market. I guess the most I might be able to hope for would be to sell some of these songs for another artist.
I think you are right - pitching songs is your best shot at success
The beauty of pitching songs is that it is only the SONG that matters - it doesn't matter if you 50, 80 or 100 years old - if you can write a HIT song then you stand a chance
The industry is ultra competitive
BUT there is a shortage of HIT songs and if you have one of these very rare gems then you will stand a chance
For me, a hit song needs to be something that sounds like what is in the charts right now - both the groove, vibe, feel, production, structure etc.
This is a BUSINESS so even if you have a fantastic song it is likely to be overlooked if it will not fit into what is currently selling
Labels and artists are looking for songs that SELL, not necessarily good songs - whether you agree wih this or not that is the case at the moment