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Free Live EP and New Website - James Nighthawk

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James Nighthawk

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« on: March 31, 2013, 08:14:57 PM »
hey musos!

My big news today is I have finally launched my grown up website :)

www.jamesnighthawk.com

My web team (aka two childhood pals of mine!) have done an amazing job and I am so happy :)

On the website there is a completely free EP to download. Four tracks off the album recorded live and acoustic. I'll be posting them here over the next few months for individual feedback, esp as it's a new style "Ambient" recording for me, but go grab 'em now!

There will possibly be the odd (hopefully tiny) bug left, but it has been a smooth launch so far! All feedback most appreciated as always

Happy Easter to all and hope we are all full of chocolately goodness!

James x
www.facebook.com/jamesnighthawk
Twitter @JamesNighthawk

tone

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« Reply #1 on: March 31, 2013, 09:32:38 PM »
Yo James

That's a tasty looking website you've got there - good job! I'll go check out your free ( :o ) live EP too.

Nice! :D
New EP: Straitjacket - Listen here

1st track from my upcoming album -- Click to listen -- Thanks!

Please read the rules before posting in the feedback forums http://bit.l

montydog

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« Reply #2 on: March 31, 2013, 11:38:58 PM »
James,

Cool website - it follows the theme of the CD and it's clear and easy to use. Nice one.

M

Kafla

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« Reply #3 on: April 01, 2013, 09:09:34 AM »
^ agree

What a totally cool website

Stunning looking and easy to navigate

You have all done a wonderful job !

Alan Starkie

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« Reply #4 on: April 01, 2013, 10:18:24 AM »
Well done James. Damn fine website. Looks good on my iPhone too!

Alan.

James Nighthawk

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« Reply #5 on: April 01, 2013, 11:39:14 AM »
Ah cheers guys!

@Perserverance
The scaling on Phone/iPad was the biggest wow factor to me. I forget the proper word they use but the site "adapts" to the device, such amazing trickery.

Plus, the music player works on anything, no plugins. And you can hit play, and then move around the site WHILE the track plays. I asked for this but was rather expectant I thought. I have some VERY talented friends, and I have told them this :)
www.facebook.com/jamesnighthawk
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Ramshackles

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« Reply #6 on: April 01, 2013, 12:31:28 PM »
Cool website! The banner across the top is nice. Nice easy layout aswell. Although I'd get some music up on that front page.

Is that a custom font..if not what is it??

I have a couple of suggestions though.
I would seperate completely 'James Nighthawk' the producer/studio owner and 'James Nighthawk' the musician. It is a kind of a conflict of interest/bad marketing for both.
So I'd leave that part of the bio out/any blogs relating to that..I'd also leave off gig reviews of other artists.
This is a website for your 'product' as a musician. Which is tickets/gigs and merchandise...

Ideally, I reckon you would have 3 websites:

James Nighthawk: Musician

James RealName: Producer

And one for your studio. If, as a producer, you only work at your studio, then I wouldnt bother with a producer website...

James Nighthawk

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« Reply #7 on: April 01, 2013, 01:00:03 PM »
@Ramsy

Ta for the feedback! Just what I wanted to hear

The BIO is on my "to-do" list to rewrite. It is currently just copy and pasted from somewhere else (My CD Baby page iirc). It needs to be more focused on selling James Nighthawk "the artist" I agree. But conversely, anyone that invested to read that far has already been "snagged" so it isn't a pressing issue that worries me toooo much!

Music on page one: This was discussed at length. Now. Autoplay is a dirty word so was never gonna happen. We decided that (a) the music option is very visible, and might encourage people to take the free download/check out iTunes once they see the options as well as stream off the site and (b) a high% of the traffic will be from social networks or recommendations. These people will have heard something to start with and/or be happy for a couple of clicks.

BUT I do see your point. Fewer clicks the better to get to the music itself. Point noted for version 1.1 discussion ;)

The BLOG will be all encompassing for now. It is a shame that the current recent posts are gig reviews, it does give the wrong impression I agree. I'll post something quickly more about ME to bump these down. For better or worse, gig reviews get me traffic esp off google/social Networks. Traffic = more potential fans. I can streamline once the numbers are up - Right now I just want bums-on-seats!!  ;D

www.facebook.com/jamesnighthawk
Twitter @JamesNighthawk

Ramshackles

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« Reply #8 on: April 01, 2013, 02:15:45 PM »
@Ramsy

Ta for the feedback! Just what I wanted to hear

The BIO is on my "to-do" list to rewrite. It is currently just copy and pasted from somewhere else (My CD Baby page iirc). It needs to be more focused on selling James Nighthawk "the artist" I agree. But conversely, anyone that invested to read that far has already been "snagged" so it isn't a pressing issue that worries me toooo much!

Music on page one: This was discussed at length. Now. Autoplay is a dirty word so was never gonna happen. We decided that (a) the music option is very visible, and might encourage people to take the free download/check out iTunes once they see the options as well as stream off the site and (b) a high% of the traffic will be from social networks or recommendations. These people will have heard something to start with and/or be happy for a couple of clicks.

BUT I do see your point. Fewer clicks the better to get to the music itself. Point noted for version 1.1 discussion ;)

The BLOG will be all encompassing for now. It is a shame that the current recent posts are gig reviews, it does give the wrong impression I agree. I'll post something quickly more about ME to bump these down. For better or worse, gig reviews get me traffic esp off google/social Networks. Traffic = more potential fans. I can streamline once the numbers are up - Right now I just want bums-on-seats!!  ;D



Yeah good point on the bio. By the time someone reads the bio section of a band, they have probably already decided they liked them. So it is less of a section to say who you are/what you do, but to re-inforce their image of you being 'cool'. I guess this is where having a strong self-identity and awareness of your 'brand' comes into play. You need to know the kind of people that will find the music cool and tailor you bio/image accordingly.

Also agree with no autoplay. It's annoying when websites do that :). I was thinking more of a player/video on the front page. But you are right though - the music section is obvious. But it is not so obvious that some of the songs there can actually be played. I didn't realise until the 3rd time I clicked on that tab...

I understand your thinking about gig reviews. My thinking was not so much about etiquette to fellow musicians, but the impact of reviews on your (potential) fans. Imagine a fan of...x band hears your music and then reads your negative review about x band. Their image of you will worsen. Now - a logical argument might be that 'but that shouldnt affect what they think of music', but it does. Music, image (and therefore, sales) are linked.
It will work the other way around aswell ....someone hates x band and then read your positive review of them...
If they haven't even heard your music...this might stop them from bothering to listen.

As you will keep the reviews, I would be very careful about what you give good and bad reviews. Again, this goes back to knowing your market and pigeon-holing your image.

James Nighthawk

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« Reply #9 on: April 01, 2013, 03:07:33 PM »
Ah, I get ya.

As stands I only review gigs for bands I have bought tickets for. And as such these will be positive reviews! I try to avoid negativity in General on my blogs. You are right though. People are VERY defensive about the music they love. Bitching about anyone can backfire. Thankfully it isn't in my nature.

I need to add something to make it clear that music is playable on the site... that is one of my bullet points here. Some people see it immediately. Some don't. It needs to be everyone. I have emailed my web guy to this end...

I am waiting for feedback from Boydie regarding branding and self-image. He is a business type so will help steer me here, and I'll retype the bio (and consequently my press pack "press release" once he has some notes for me.) I am business minded on the studio/production side of my life, but, being business minded about something artistic like my own songs is possibly a bad thing, as it may remove the romance for me. As such having other chip in here is only a good thing.
www.facebook.com/jamesnighthawk
Twitter @JamesNighthawk

Boydie

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« Reply #10 on: April 01, 2013, 03:54:18 PM »
I am still fully digesting the album to fully understand the "product"

I think RAMSY is definitely thinking along the same lines though

I woukd definitely get at least one song (the "single"?) on your frontpage to get the product in people's hands straight away - but definitely not "auto play"

I also agree with keeping the studio/producer side separate from your "persona" as an artist

If I hadn't got to know you I would not even have considered coming to your studio for advice on pop/chart music based on your artist persona

However, there are ways of wording your artist bio to take this in to account eg James has been working in the music industry for... James is also an experienced producer...James has worked with artists in different genres...

This all adds to your "status" and credibility imho

The blog seems more suited to your "studio" persona - BUT at this early stage if it is putting bums on seats I think you should carry on but stay aware of potential pitfalls (which it sounds like you are)

Now that you have the website and the album I can throw a few ideas your way for generating traffic to the website, generating gigs and of course generating album sales

Marketing is the key now... whether it is selling washing powder or albums the fundamental marketing principles are the same
To check out my music please visit:

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Ramshackles

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« Reply #11 on: April 01, 2013, 05:20:31 PM »
Now that you have the website and the album I can throw a few ideas your way for generating traffic to the website, generating gigs and of course generating album sales

Marketing is the key now... whether it is selling washing powder or albums the fundamental marketing principles are the same

Care to throw those ideas everyones way??  ;)

I'm with you JN about not wanting the 'business' side of things to intrude with the artistic work...
As our band progresses, our helper-dude a-hole keeps trying to hammer into me the fact that trying to earn money as a band is like trying to earn money in any business. You have a product, you want to sell it. You need to have a strong 'brand-identity' and target your audience...

Luckily I manage to keep the two separate by being crap at anything business related (or was that art/music-related?)...So any words of wisdom are welcome Boydie...

Anyway, I really gotta get off here now as I need to finish a microphone before church recording starts on wed :S....

Boydie

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« Reply #12 on: April 02, 2013, 06:47:50 PM »
Quote
Quote from: Boydie on Yesterday at 02:54:18 PM

Now that you have the website and the album I can throw a few ideas your way for generating traffic to the website, generating gigs and of course generating album sales

Marketing is the key now... whether it is selling washing powder or albums the fundamental marketing principles are the same


Care to throw those ideas everyones way?? 

I'm with you JN about not wanting the 'business' side of things to intrude with the artistic work...
As our band progresses, our helper-dude a-hole keeps trying to hammer into me the fact that trying to earn money as a band is like trying to earn money in any business. You have a product, you want to sell it. You need to have a strong 'brand-identity' and target your audience...

Luckily I manage to keep the two separate by being crap at anything business related (or was that art/music-related?)...So any words of wisdom are welcome Boydie...

Hmmmmm - this has really got me thinking

I have a Masters Degree in Business (MBA) where I specialised in Marketing Promotion but it also covered all elements of "business"

After this I did a Diploma in Sales Promotion (Promotional Marketing) for some more practical info and a Diploma in "coaching" to help develop people (both corporate "executive" coaching and also the more traditional "lifecoaching" to help people achieve personal goals - eg lose weight etc.)

With theses qualifications, my experience in bands and my interest in music I think I could put together a pretty simple and effective approach for bands and artists to use tried and tested techniques/approaches to achieve their goals (by first setting them!!!), widen their reach, drive traffic to websites/social media, build a fanbase and ultimately make sales

I am a bit of a geek about this kind of stuff, which is what drew me to discuss this with JN and it was my intention to put something together for him

If others were interested (or if there is a market for it?) I could use my experience with JN (if he doesn't mind!) to produce a more generic guide for others to tap in to

I will start another thread to see if anyone would be interested and look for feedback on what people would want to know/need help with - this could lead to a nice little sideline combining my main passions!

 ;D
To check out my music please visit:

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Boydie

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« Reply #13 on: April 02, 2013, 07:38:07 PM »
I just added a thread in the "Resources & Marketing" section to discuss a potential guide:

http://www.songwriterforum.co.uk/songwriters-resources/a-guide-to-marketing-your-musicyourselfband-anyone-interested/

I would be really interested to see the types of things people feel they need a bit of help/guidance with when it comes to the business/marketing side of music

Sorry for the brief hijack JN  ::)

Our discussions and RAMSY's comments got me thinking...

Back on topic...




What a fantastic website you have there
To check out my music please visit:

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Twitter: https://twitter.com/BoydieMusic

man of simple pleasures

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« Reply #14 on: April 05, 2013, 08:53:14 PM »
good work! i got the four tracks to listen to aswell! cheers!
fly away and find my peace of mind...

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